COMPETENCIES

Internationalization is expansion! When exploring a new market, companies have to decide on the appropriate strategy. B4B helps you to make the right decision while going through this process.

REASONS TO INTERNATIONALIZE

• Maturity in the home market

• Size and saturation level of home market

• Barriers to expansion at home

• Political stability

• Potential customers living beyond the company’s original boundaries

• Enhanced communication technology

• Financing opportunities

• Lowered free trade barriers

• Merger and acquisition activity

• Unique market format

• First mover advantages

• Domestic economic downturn